Solar Leads from Building Permits
Solar installers use building permits to find homeowners at the moments solar is easiest to add: a reroof, an electrical panel upgrade, an addition or a new home. Solar permits themselves also show which neighborhoods are adopting, which helps with door-to-door and mail targeting.
By Matt K, Founder & CEO, PermitWire · Updated November 11, 2026
The best trigger permits
Reroofs (install solar before or with the new roof), panel and service upgrades (often done for EV chargers or heat pumps), and new construction. Each one is a natural time to talk about solar.
Use solar permits as a heat map
Solar spreads street by street. Clusters of new solar permits show neighborhoods where your pitch will land and where social proof already exists.
See this week's solar permits in Austin · Chicago · Seattle · Philadelphia · San Francisco · Boston · New York City · Nashville · Orlando · New Orleans.